No Rules to Break
Independent bike shops have certain advantages over dealerships. Dealers can’t work on whatever bikes they want. They can’t sell whatever parts or accessories they want.
We can. No rules.
We can work on anything we want. Did you inherit your Uncle’s old bike that needs to be restored? It’s not too old for us. Do you have a new bike that you’d like to apply aftermarket parts on, but the dealership won’t help with? We can and we will.
We’ve helped our customers do some amazing things wtih their bikes. Come in with your ideas and let’s make it happen.
Maintain Your Bike
New tires, brakes, suspension, oil and fluid changes, cables, plus all the adjustments.
Major Rebuild or Repair Jobs
Want to rebuild your transmission or motor? Want to add cubic inches? Let us help.
Customize Your Bike
Adding new mirrors or footpegs is only the beginning. The sky is the limit for what you can do wtih your bike.
Beginnings…
Cycle Imagery began as a small shop in Santa Cruz in 1982 by New York Transplant, Joe DelNegro. Over the course of nearly 40 years, Cycle Imagery has changed, grown, experimented with different ideas and plans, but the core of the business has always been fixing bikes and remaining independent.
Bikes of all types are of interest to us. We love ’em all. Whatever you ride or want to fix up, we want to be your source for parts and gear, or your shop to alter your bike or repair/maintain it.
One of the areas Cycle Imagery has grown is into manufacturing of new custom motorcycles under it’s own moniker, Image Customs. Image Customs is a licensed manufacturer, which makes registering and insuring your custom ride easy. If you’ve ever dreamed of a custom bike, but aren’t sure where to start, then come down to Cycle Imagery and let’s kick a few ideas around.


