Over 37 Years
Cycle Imagery was established in 1982 by Joe DelNegro in Santa Cruz, California. For nearly 40 years, Joe’s been building and servicing bikes of all types. The shop has been in a variety of different locations, but has always been owned by Joe. No matter what you ride, Joe and his crew have experience with it.
Beginnings…
Cycle Imagery began as a small shop in Santa Cruz in 1982 by New York Transplant, Joe DelNegro. Over the course of nearly 40 years, Cycle Imagery has changed, grown, experimented with different ideas and plans, but the core of the business has always been fixing bikes and remaining independent.
Bikes of all types are of interest to us. We love ’em all. Whatever you ride or want to fix up, we want to be your source for parts and gear, or your shop to alter your bike or repair/maintain it.
One of the areas Cycle Imagery has grown is into manufacturing of new custom motorcycles under it’s own moniker, Image Customs. Image Customs is a licensed manufacturer, which makes registering and insuring your custom ride easy. If you’ve ever dreamed of a custom bike, but aren’t sure where to start, then come down to Cycle Imagery and let’s kick a few ideas around.
Full Service
Cycle Imagery is a full service shop. We handle a broad range of service operations, from tire changes to complete engine rebuilding and whole bike restoration.
Our trained mechanics are certified with many years of experience working on bikes of all types. Combining this with the best and newest equipment, instruments, and tools, our service techs can perform any service you can imagine. We specialize in older models that might need some work. Bikes the dealerships won’t touch.
Parts & Stuff
We’ve got what you need…
As an independent shop, we have access to any part manufacturer. Anything from stock to aftermarket or even custom parts. If you’re looking for some rare or obscure part, we’ll help source it or try to adapt a fix in some other way. Where dealerships are limited to what parts they sell and what they don’t, we have no such limitations.
We also have a variety of helmets, boots, gloves, jackets, and other accessories. Check out our online store to shop all of our accessories and more!
Accessories
Accessories make your bike yours. You may choose to add some new handlebars or mirrors, or go all the way with a front to back custom configuration. If there’s something you’d like to do with your bike, let us help you source the part if we don’t already have it in our stock — especially if it’s for an older model.
We also have a selection of jackets, gloves, helmets, glasses and all the other accessories you might need, with different styles and vendors to choose from. Dirt bikers, we’ve got you covered as well.
If you’re visiting the area, make sure to swing by. We have a few locally manufactured items and we might surprise you with accessories you’ve never seen before…
Check out our online store to shop all of our accessories and more!