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Cycle Imagery

Your source for motorcycles, apparel, and riding gear in the Santa Cruz area.

We do Custom Bicycles!
Shop our Online Store
Get Your Custom Swag

Over 37 Years

Cycle Imagery was established in 1982 by Joe DelNegro in Santa Cruz, California. For nearly 40 years, Joe’s been building and servicing bikes of all types. The shop has been in a variety of different locations, but has always been owned by Joe. No matter what you ride, Joe and his crew have experience with it.

Joe Driving Slingshot

Full Service

Cycle Imagery is a full service shop. We handle a broad range of service operations, from tire changes to complete engine rebuilding and whole bike restoration.

Our trained mechanics are certified with many years of experience working on bikes of all types. Combining this with the best and newest equipment, instruments, and tools, our service techs can perform any service you can imagine. We specialize in older models that might need some work. Bikes the dealerships won’t touch.

Parts & Stuff

We’ve got what you need…

As an independent shop, we have access to any part manufacturer. Anything from stock to aftermarket or even custom parts. If you’re looking for some rare or obscure part, we’ll help source it or try to adapt a fix in some other way. Where dealerships are limited to what parts they sell and what they don’t, we have no such limitations.

We also have a variety of helmets, boots, gloves, jackets, and other accessories. Check out our online store to shop all of our accessories and more!